Why is Crane Lake Wine so Cheap? 3 Surprising Reasons
Crane Lake Wine: What Makes it So Affordable?

Crane Lake Wine has been around since the 1990, and it is one of the most commonly purchased wines in America. It is widely available at grocery stores and liquor stores for a fraction of the cost of other comparable wines. So why is Crane Lake Wine so cheap?
What Is Crane Lake Wine?
Produced by Franzia and
Bronco Wine Company, Crane Lake is a California-made wine made from grapes grown in the Central Valley. The wine has become very popular due to its variety and affordability.
What Kind of Wine is Crane Lake Wine?
Crane Lake offers a wide selection of quality wines both white and red. With its diverse selection, there's surely a product that appeals to wine lovers on any end of the spectrum. Variations include Merlot, Cabernet, Chardonnay, Pinot Grigio and more!
Why is Crane Lake Wine so Cheap?
Crane Lake Wine is so affordable due to 3 things: Location, Age, and Distribution. Because of it's comparatively low price-point, Crane Lake Wines have grown in popularity in the United States. So what exactly makes it so inexpensive? Well, there are a few reasons that Crane Lake Wines are so much more affordable compared to other wines in the US:
- Its Origin: A huge reason reason why Crane Lake Wine is so inexpensive is because of where it comes from. The wine is made by California-based winemakers who get their grapes from vineyards across the world, including Australia, South Africa, Chile, and Argentina. These countries produce huge amounts of grapes at low costs due to their climate and soil conditions which allow them to grow more grapes with less effort than European countries like France or Italy. As a result, crane lake wine makers can buy up large quantity of grapes cheaper than they can in Europe, which allows crane lake wine to be sold at a much lower price.
- Its Age: Crane lake wines are not aged for long periods of time like other wines. At most, wine distributed directly from the winery is aged a few years, although you can find much older Crane Lake Wines for sale on online alcohol delivery website (I.e Instacart, Drizzly) and at your local liquor store.
- Its Distribution:
Due to its shorter aging process, Crane Lake Wine makers can produce and distribute their product much faster than winemakers who age their wines in barrels or bottles for months or years. This fast production process also helps keep the cost down.
Crane Lake Wine: Perfect For Wine Lovers on a Budget
So if you’re looking for an affordable yet still quality bottle of wine, crane lake is a great choice! It offers all the flavor and complexity of more expensive wines without breaking the bank.
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